Our Story

How we got here, and what we believe.

is a business and IT solutions company focused on delivering results that bring true value to daily operations — value that translates into increased productivity, enhanced performance, reduced costs, greater flexibility and better business outcomes. Expertise, industry knowledge, experience and a commitment to developing real solutions make us a partner that brings unparalleled results.

Our belief

Our founders shared a simple belief — when technology is properly harnessed, it can transform an organisation. In they turned that shared passion and vision into . We have proven ourselves as a different kind of technology company: one that not only provides solutions to challenges, but one that is passionate about looking beyond the surface to take clients further than they thought possible.

Our core values

  • We WOW our customers
  • We listen
  • We act with honesty and integrity
  • We treat everyone with respect
  • We value creativity and innovation
  • We believe in teamwork
  • We are committed to learning
  • We are positive and forward-looking
  • We strive for excellence
  • We enjoy what we do

Our goal

The founders’ goal was not to build a global company where clients became lost in the machine. Instead they sought to partner with clients to creatively address real needs. We built a company that actually listens to its clients and understands their industry — a company where relationships mattered. The principals remain personally involved in every project, with the assistance of a talented team, to get the job done.

The Name

We always get asked that question, so here is the answer.

Creating the name for a company is a lot harder than you would imagine. We wanted a name that would convey that we were a different kind of company — one whose personality and spirit would take some of the “work” out of working with a software development company. We needed a name people would remember and associate with a worthwhile experience.

We researched technology company names and nothing grabbed our attention. So we did what we do best: we built a database and an algorithm that put random words together to create a name. The database generated thousands of combinations, from which we chose a shortlist.

Some of the names we considered

  • SoftDoes
  • Syntecho
  • Hashrocket
  • Def Method
  • Gretel
  • Plum Design Studio

We asked everyone we knew to look at the shortlisted names and comment on each. Two weeks later we asked which name was their favourite. was the only one that people remembered. We knew that meant something — and the name was born.

Timeline

A brief history of .

2010 – present
Winter, 2018

Corporate Website V5

We launched version 5 of the corporate website. It upgraded technologies and was built using the same methodology we apply to all client projects, incorporating best practices for reducing file size and bandwidth usage.

Fall, 2017

Building Blocks V3.0

We continued to update the components that make up our Building Blocks. New additions accounting for a greater variety of client needs were added along with a more extensive data validation library.

Winter, 2017

E-Commerce Data Conversion

We were chosen for a major data conversion project necessary to launch an e-commerce website for a large industry supplier, converting all of their data from a legacy system to a fully integrated third-party platform.

Winter, 2015

Corporate Website V4

Version 4 introduced responsive design. Mobile devices get a different experience from laptops and large screens, but everything runs on the same code base — a unified experience across platforms, which is how we do all client development.

Summer, 2014

Building Blocks V2.0

We refined our Building Block offerings on the latest HTML5/CSS/JS technologies, allowing us to complete solutions faster and cheaper than starting from scratch, with thorough testing for bugs and performance.

Winter, 2013

Building Blocks V1.0

We launched our first set of Building Blocks. They had been in development for years across various projects and were launched as a formal part of our development methodology.

Summer, 2011

Mobile Applications

We started development in the mobile space. The mobile environment was evolving rapidly and we waited for the market to settle before choosing our platform.

Winter, 2011

Cloud Hosting Services

We began offering cloud hosting services to existing clients, on servers in a dedicated hosting environment monitored 24/7.

Fall, 2010

Large-Scale Database Polling

We worked with a major client to access over 700 servers across the country and analyse the data in real time. The database holds over 200 million records and provides real-time reporting of national trends.

2005 – 2009
Summer, 2008

Enterprise Training Contract

We were awarded an exclusive information technology training contract, requiring us to train relevant personnel across all participating agencies.

Spring, 2008

Corporate Website V3

We relaunched the corporate website using newer technologies and providing clients with a live capabilities portfolio.

Fall, 2006

Technical Services Contract

We were one of a select few companies awarded a contract to supply technical services, giving us the right to bid on specific high-level projects.

Spring, 2006

Corporate Website V2

We relaunched the corporate website to reflect our growing emphasis on web development technologies.

Winter, 2005

Training and Mentoring

We began a training and mentoring programme in the core enterprise development technologies we had been using since their release.

Early years
Winter, 2001

First Staffing Contract

We were among the companies awarded a contract to supply supplemental staffing. It was an intensive process requiring companies to demonstrate competency across a variety of technical disciplines.

Summer,

Our Logo

We launched our logo to reflect a forward-thinking company. The first version of the corporate website launched soon after.

Spring,

The company officially incorporated. We got together with a small budget and a big vision of what we wanted the company to become.